Visiting brick-and-mortars gives customers an immediate sense of your business’s scale and size. Customers engage with your products, walk down your aisles, talk to the staff, buy their items and leave. You get the idea. The same tactile experience is unavailable when online shopping. Showcasing the scale and size of your business is more difficult to convey on a website. Online, you have to utilize better web design, U/X, thorough and engaging product descriptions, provide support. However, one area of planning that really yields good results for online businesses is a top-notch shipping strategy. To better understand what consumers look for in ecommerce shipping, ShipStation conducted a survey of close to 1,300 North American consumers. The study didn’t focus on any one particular group. We surveyed people from all walks of life and backgrounds to find shipping preferences and dislikes.