The Logicbroker Blog

Educators Resource Partners with Logicbroker to Grow their Sales Channels and Capture more Sales

Jun 16, 2020 10:00:00 AM / by Becca McCarthy

Partnership enables Educators Resource to display their full product catalog to an expanding retailer and marketplace network

Logicbroker, a leading provider of modernized EDI, API and drop ship automation to retailers and brands, and Educators Resource, the leading wholesale distributor of PreK-8 learning materials in North America, are pleased to announce their strategic partnership. Together, Logicbroker extends Educators Resource’s network of retail channels to help expand their brand and capture new sales.

Specifically, Educators Resource is the latest addition to Logicbroker’s exclusive drop ship program, the Connected Commerce NetworkTM. As a member of the Connected Commerce NetworkTM, Educators Resource can leverage a unified order management solution and display their products and services to the ever-growing network of retailers and marketplaces, including Kroger, Rite Aid, and Zebit.

“We are thrilled to welcome Educators Resource to our Connected Commerce NetworkTM,” stated Niki Antonelli, Director of Partner Strategy at Logicbroker. “We will work together to empower the Educators Resource brand while taking their partnerships to the next level of automation through embracing multichannel selling strategies via drop ship automation. It is wonderful to share their vision for the future of digital commerce.”

Educator’s Resource chose Logicbroker and the Connected Commerce NetworkTM for the exclusive list of merchants and the new opportunities to help expand their business. As predicted by Forrester’s proprietary forecasts, online retail sales will double over the next 4 years. The strategic alliance enables Educators Resource to best capitalize on the growing online market and shift to a more omnichannel-centric sales strategy.

“As the premier drop ship distributor with over 18K SKUs and 250+ brands of Pre-K to Elementary educational products including school supplies, teacher resources, arts & crafts, classroom Décor, and toys & games, Educators Resource is excited to partner with Logicbroker,” stated Brad Summersell, Executive Vice President at Educators Resource. “The Connected Commerce NetworkTM will enable us to quickly and more seamlessly connect with the growing number of retailers expanding assortments on-line in our market. Whether the retailer wants a small assortment of adjacent products to its existing categories or desires to expand in an ‘endless aisle’ fashion with our entire taxonomy, Logicbroker’s partnership will allow ER and its retailers to make quicker work of reaching growth initiatives.”

To learn more about the Connected Commerce NetworkTM, click here.

Additional Resources

 

About Logicbroker
Logicbroker provides a cloud-based integration hub that through its Connected Commerce Network™ integrates and manages the fragmented platforms involved in digital commerce and automates the exchange of procurement documents including inventory, purchase orders, shipment tracking information and invoices. Logicbroker delivers drop ship automation and supply chain data integration and management for retailers and brands including Kroger, Coca-Cola, Rite Aid, Sears, Mars M&M, Fossil, and Babylist who process millions of transactions daily. Learn more at http://www.logicbroker.com.

Topics: News

Becca McCarthy

Written by Becca McCarthy

Becca has a passion for brands and analytics. She brings expertise from working with Fortune 1000 brands and helping them sell directly to consumers online. An avid online shopper, Becca is thrilled to be a part of Logicbroker and help clients provide a better shopping experience for their consumers. As the Director of Marketing at Logicbroker, Becca focuses on building out the Logicbroker brand, strategic partnerships, and bringing customer success stories to light while keeping a pulse on industry trends and best practices. Becca holds a BA in Communications and English from the University of Connecticut. Outside of work, Becca enjoys cooking, Jeopardy!, and spending time at home with her husband and their two dogs, Zulu and Luna.