Visiting brick-and-mortars gives customers an immediate sense of your business’s scale and size. Customers engage with your products, walk down your aisles, talk to the staff, buy their items and leave. You get the idea. The same tactile experience is unavailable when online shopping. Showcasing the scale and size of your business is more difficult to convey on a website. Online, you have to utilize better web design, U/X, thorough and engaging product descriptions, provide support. However, one area of planning that really yields good results for online businesses is a top-notch shipping strategy. To better understand what consumers look for in ecommerce shipping, ShipStation conducted a survey of close to 1,300 North American consumers. The study didn’t focus on any one particular group. We surveyed people from all walks of life and backgrounds to find shipping preferences and dislikes.
Holiday shipping is all about staying ahead of the curve. Everything gets hectic, and a misstep can leave you behind the competition. Customers may procrastinate their shopping, but you cannot procrastinate your shipping or order fulfillment—this is a case of “the customer is always right.” In order to keep the customer correct and happy, you’ll want to follow these steps this holiday season. It may seem a little odd to be worried about the holiday rush when we’re still running your ACs at full blast, but being ready now makes it easier in the long run.