The Logicbroker Blog

Becca McCarthy

Becca has a passion for brands and analytics. She brings expertise from working with Fortune 1000 brands and helping them sell directly to consumers online. An avid online shopper, Becca is thrilled to be a part of Logicbroker and help clients provide a better shopping experience for their consumers. As the Director of Marketing at Logicbroker, Becca focuses on building out the Logicbroker brand, strategic partnerships, and bringing customer success stories to light while keeping a pulse on industry trends and best practices. Becca holds a BA in Communications and English from the University of Connecticut. Outside of work, Becca enjoys cooking, Jeopardy!, and spending time at home with her husband and their two dogs, Zulu and Luna.
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Recent Posts

Connected Commerce: Why Attend?

Jul 24, 2018 1:15:41 PM / by Becca McCarthy posted in Blog

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What are you doing September 13, 2018? Well, if Connected Commerce is not on your radar, we’re about to fill you in on this can’t-miss event!

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Why EDI for Drop Ship?

Jul 17, 2018 1:28:11 PM / by Becca McCarthy posted in Blog

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Electronic data interchange (EDI) is the structured transmission of data between organizations by electronic means. Today, EDI is a mandate of large retailers, but it took many decades to get to this point. Here is a brief timeline and overview on the history of EDI. EDI is popular with, and a mandate of many large retailers. To best offer customers a wide variety of products, these retailers turn to a drop ship model. Drop shipping is a retail fulfillment method where a store doesn't keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer. As a result, the merchant never sees or handles the product. EDI enables all order documentation to be sent between the third party drop ship vendor and retailer quickly and efficiently, enabling a seamless order lifecycle.

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EDI for Shopify: Solutions for Growth

Jul 11, 2018 9:30:34 AM / by Becca McCarthy posted in Blog

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Whether selling online, in store, on social media, or in a pop-up shop, Shopify delivers the eCommerce solution you need to run your business. However, as your brand grows and you explore introducing new products to your site things could get tricky. In the age of brand stores and competing with Amazon, many brands seek to open up a ‘brand marketplace’ to offer their customer a one-stop shop and greater variety of goods via drop ship. Vendor compliance, onboarding time, and manual data entry can complicate the attempt to open up a brand marketplace, but fortunately there are solutions available to remedy the technical hitches.

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EDI and API: Complements over Competition

May 22, 2018 10:05:00 AM / by Becca McCarthy posted in Blog

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Democratizing digital commerce relies heavily on flexibility. Brands and retailers are exploring other means of connectivity and data exchange, but this does not mean a complete abandonment of the tried-and-true methods of old. EDI has been around since the 1960s and was heavily adopted in the 1980s, so it is safe to say EDI is here to stay. However, companies searching for an easier approach and immediate validation of files are seeking out EDI alternatives.

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Lean Commerce: A Better Approach to EDI

May 10, 2018 10:43:35 AM / by Becca McCarthy posted in Blog

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EDI is the choice solution for order documentation exchange. Whether you have a handful of partners or you are working with thousands of them, choosing the right provider is crucial in defining the future of your business. Selecting the wrong solution for EDI will hold you back, as seemingly quick integrations can drag on for months, costing you money, time and resources. This is why we are pioneering the concept of Lean Commerce.

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Logicbroker and Ingram Micro to Sponsor Exclusive Networking Event at ShopTalk 2018

Mar 19, 2018 5:30:00 AM / by Becca McCarthy posted in News

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Event to take place March 19th in Las Vegas

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Why Brands Should Consider Drop Shipping

Mar 6, 2018 4:07:06 PM / by Becca McCarthy posted in Blog

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An Inc. article states that drop shipping is the future of retail, yet it’s often overlooked. Despite the growing popularity of ecommerce, many brands have not yet taken advantage of selling online. Research shows that 72% of consumers are not fully satisfied with their current online shopping experience offered by their favorite brands (ecommerceplatforms.com). Odds are, if your site is non-transactional or hard to navigate and lacks product assortment, this is contributing to a higher level of customer dissatisfaction. So, what’s the solution?

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Logicbroker Announces Venue Selection for Connected Commerce 2018

Mar 1, 2018 2:01:51 PM / by Becca McCarthy posted in News

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Event to Take Place September 13th at New World Stages in New York City

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EDI Integration 911

Feb 15, 2018 10:30:40 AM / by Becca McCarthy posted in Blog

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Have you just scored a deal to sell your goods to a big box retailer? Are you unsure of the next steps and need to be EDI compliant? Have no fear - that’s where we come in.

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Magento Premiere Partners Logicbroker and Vertex to Sponsor Exclusive Networking Event at ‘Retail’s Big Show’

Jan 10, 2018 8:30:53 AM / by Becca McCarthy posted in News

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Event to take place January 15th in New York City

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