The Logicbroker Blog

Becca McCarthy

Becca has a passion for brands and analytics. She brings expertise from working with Fortune 1000 brands and helping them sell directly to consumers online. An avid online shopper, Becca is thrilled to be a part of Logicbroker and help clients provide a better shopping experience for their consumers. As the Director of Marketing at Logicbroker, Becca focuses on building out the Logicbroker brand, strategic partnerships, and bringing customer success stories to light while keeping a pulse on industry trends and best practices. Becca holds a BA in Communications and English from the University of Connecticut. Outside of work, Becca enjoys cooking, Jeopardy!, and spending time at home with her husband and their two dogs, Zulu and Luna.
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Recent Posts

Convey-Logicbroker Partnership Optimizes Delivery for Retailers’ Dropship Networks

Jun 27, 2019 10:30:18 AM / by Becca McCarthy posted in News, Product Features

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The partnership automates freight decisions, enhances customer experience and improves process efficiency by 41% for BBQGuys.com

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Logicbroker Announces Drop Ship Automation LINK Cartridge on Salesforce Commerce Cloud Marketplace

Jun 20, 2019 10:40:12 AM / by Becca McCarthy posted in News, Product Features

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With Logicbroker’s Commerce Cloud LINK Cartridge, customers can seamlessly open up an endless aisle

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Why Analytics Matter

May 23, 2019 2:26:24 PM / by Becca McCarthy posted in Product Features

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Out of the box, all Logicbroker customers have access to report visuals. These provide a view of both company and partner performance. By default, there are three dashboard views that can be used as-is or as template to edit and customize.

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Marketplaces vs. Drop Ship

Apr 30, 2019 11:18:00 AM / by Becca McCarthy posted in Blog, drop ship

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Performance Score Card

Apr 22, 2019 11:45:00 AM / by Becca McCarthy posted in Product Features

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Out of the box, the Logicbroker portal provides powerful, yet simple to understand, configurable performance scorecards for both retailers and suppliers. Retailers can monitor their suppliers’ performance and ensure everyone adheres to their service level agreements (SLAs) while suppliers can track how they are performing and scoring with their retailer integrations. The overall scores are based on a letter grade ranging from A+ to F, and are weighed based on 3 parameters: shipment time, percent shipped, and percent cancelled.

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Drop Ship 101

Dec 21, 2018 1:12:01 PM / by Becca McCarthy posted in Blog

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Online shopping popularity continues to soar, as the convenience it brings pairs well with the busy lives consumers lead today. With just a few clicks, shoppers can access a limitless catalog of products. Enter drop shipping. The practice of drop shipping, also known as direct to consumer (D2C), vendor direct, vendor to consumer, and vendor direct to consumer (V2DC), allows retailers to open up an endless aisle of virtual inventory and suppliers/brands can partner with more retail channels to increase product sales. Before jumping too far ahead, let’s cover drop ship 101 - you’ll have your degree in no time!

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Black Friday + Cyber Monday 2018

Nov 30, 2018 5:34:50 PM / by Becca McCarthy posted in Blog

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It’s no secret eCommerce sales continue to skyrocket each year. U.S. online retail sales will exceed $506 billion this year and by 2022, will surpass $712 billion, according to Forrester Research. With the conclusion of Black Friday and Cyber Monday 2018, Logicbroker wanted to share some interesting findings we saw during this peak shopping time.

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Automation-led Drop Shipment

Nov 12, 2018 9:08:46 AM / by Becca McCarthy posted in Blog

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The next step in the drop ship automation and supply chain data integration for Retailers

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Omni-Channel Execution

Sep 21, 2018 9:02:00 AM / by Becca McCarthy posted in Blog

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Today’s retailers and brands are faced with numerous challenges. With talks of the ‘Retail Apocalypse,’ store closings, and on the more positive side, a projected retail growth of 4% this year there are many opposing views on the current state of retail. Regardless, executing an omni-channel strategy is crucial and should not be ignored. Brands and retailers both must adopt a seamless, cohesive strategy when selling direct to consumer (DTC).

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Connected Commerce 2018: Sponsor Spotlight

Aug 10, 2018 9:05:14 AM / by Becca McCarthy posted in Blog

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With just a few short weeks before the eCommerce event you simply will not want to miss, we wanted to thank our fantastic sponsors. Without their support, this event would not be possible. Without further ado, here is our Sponsor Spotlight!

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