The Logicbroker Blog

Becca McCarthy

Becca has a passion for brands and analytics. She brings expertise from working with Fortune 1000 brands and helping them sell directly to consumers online. An avid online shopper, Becca is thrilled to be a part of Logicbroker and help clients provide a better shopping experience for their consumers. As the Director of Marketing at Logicbroker, Becca focuses on building out the Logicbroker brand, strategic partnerships, and bringing customer success stories to light while keeping a pulse on industry trends and best practices. Becca holds a BA in Communications and English from the University of Connecticut. Outside of work, Becca enjoys cooking, Jeopardy!, and spending time at home with her husband and their two dogs, Zulu and Luna.
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Recent Posts

Educators Resource Partners with Logicbroker to Grow their Sales Channels and Capture more Sales

Jun 16, 2020 10:00:00 AM / by Becca McCarthy posted in News

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Partnership enables Educators Resource to display their full product catalog to an expanding retailer and marketplace network
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Kroger Virtual Vendor Summit 2020

May 14, 2020 9:12:08 AM / by Becca McCarthy posted in News, drop ship

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The Kroger online general merchandising team is hosting an exclusive virtual summit for all its ecommerce vendors as a part of the Direct Ship Program.

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Logicbroker & Ingram Micro Expand Relationship

May 4, 2020 8:59:03 AM / by Becca McCarthy posted in News, Product Features

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Through the Connected Commerce NetworkTM, retailers, brands and now 3rd Party Logistics can connect to unlock numerous benefits

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Logicbroker 2020 Event Roadmap

Feb 25, 2020 3:34:00 PM / by Becca McCarthy posted in Blog

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Our team kicked off the 2020 trade show circuit at NRF. We had a great time catching up with our clients and partners, and meeting new digital commerce enthusiasts too. We have a packed schedule for the remainder of the year, and hope to see you on the road! Continue below to catch us at upcoming events.

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How Retailers Can Have Complete Visibility to Drop Ship Orders

Jan 6, 2020 10:45:00 AM / by Becca McCarthy

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Going into 2020, online shopping continues to remain strong. With more and more shoppers turning to eCommerce as their primary shopping outlet, competition remains fierce between companies. Cultivating a large network of loyal customers is a winning strategy to keep that competitive edge. As a retailer, maintaining your brand is imperative. As you strive to better serve your customers by offering expanded inventory assortment and working with 3rd party vendors, maintaining your brand and reputation for excellence must be consistent across all vendors. Beyond our drop ship vendor scorecards, Logicbroker now offers enhanced visibility to what happens after a package has left the warehouse with tracking Parcel Movement.

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The State of Online Retail: 2020 & Beyond

Nov 27, 2019 8:36:57 AM / by Becca McCarthy posted in Blog

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Going into the 2020 Holiday Peak, our team has been working hard to ensure a smooth selling season for our valued customers and portal users. While prepping for the upcoming rush, our product team reviewed our data and trends from top performing sales days (i.e. Prime Day) to come up with the following forecasts for 2019: we are expecting 128% growth for orders and 142% in GMV. Using regular linear regression we expect around 63% increase with the growth rate shown below.

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Elevate Your Brand with a Google Shopping Integration

Nov 20, 2019 9:54:00 AM / by Becca McCarthy posted in Blog, Channel Integrations, Product Features

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Release Notes: 10/28

Nov 6, 2019 5:00:00 PM / by Becca McCarthy posted in Blog, Release Notes, Product Features

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As we head into the Holiday Season, we’ve upgraded our platform to deliver an enhanced user experience and set our users up for success. Here are the latest updates to our platform, released on 10/28. Stay up-to-date with additional notes, updates, and support on Logicbroker's Help Center.

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Beware: Don’t Frankenstein Your Drop Ship Program

Oct 30, 2019 5:35:00 PM / by Becca McCarthy posted in Blog, drop ship

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Connected Commerce 2019 Recap

Sep 26, 2019 3:29:09 PM / by Becca McCarthy posted in Blog

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It’s hard to believe Connected Commerce 2019 has come and gone. Before we get into the full event recap, we wanted to thank all of our wonderful speakers, sponsors, and attendees. We’re so glad that we could learn and celebrate the future of digital commerce with you!

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