The Logicbroker Blog

Becca McCarthy

Becca has a passion for brands and analytics. She brings expertise from working with Fortune 1000 brands and helping them sell directly to consumers online. An avid online shopper, Becca is thrilled to be a part of Logicbroker and help clients provide a better shopping experience for their consumers. As the Director of Marketing at Logicbroker, Becca focuses on building out the Logicbroker brand, strategic partnerships, and bringing customer success stories to light while keeping a pulse on industry trends and best practices. Becca holds a BA in Communications and English from the University of Connecticut. Outside of work, Becca enjoys cooking, Jeopardy!, and spending time at home with her husband and their two dogs, Zulu and Luna.
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Recent Posts

Black Friday + Cyber Monday 2018

Nov 30, 2018 5:34:50 PM / by Becca McCarthy posted in Blog

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It’s no secret eCommerce sales continue to skyrocket each year. U.S. online retail sales will exceed $506 billion this year and by 2022, will surpass $712 billion, according to Forrester Research. With the conclusion of Black Friday and Cyber Monday 2018, Logicbroker wanted to share some interesting findings we saw during this peak shopping time.

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Automation-led Drop Shipment

Nov 12, 2018 9:08:46 AM / by Becca McCarthy posted in Blog

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The next step in the drop ship automation and supply chain data integration for Retailers

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Omni-Channel Execution

Sep 21, 2018 9:02:00 AM / by Becca McCarthy posted in Blog

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Today’s retailers and brands are faced with numerous challenges. With talks of the ‘Retail Apocalypse,’ store closings, and on the more positive side, a projected retail growth of 4% this year there are many opposing views on the current state of retail. Regardless, executing an omni-channel strategy is crucial and should not be ignored. Brands and retailers both must adopt a seamless, cohesive strategy when selling direct to consumer (DTC).

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Connected Commerce 2018: Sponsor Spotlight

Aug 10, 2018 9:05:14 AM / by Becca McCarthy posted in Blog

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With just a few short weeks before the eCommerce event you simply will not want to miss, we wanted to thank our fantastic sponsors. Without their support, this event would not be possible. Without further ado, here is our Sponsor Spotlight!

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Connected Commerce: Why Attend?

Jul 24, 2018 1:15:41 PM / by Becca McCarthy posted in Blog

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What are you doing September 13, 2018? Well, if Connected Commerce is not on your radar, we’re about to fill you in on this can’t-miss event!

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Why EDI for Drop Ship?

Jul 17, 2018 1:28:11 PM / by Becca McCarthy posted in Blog

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Electronic data interchange (EDI) is the structured transmission of data between organizations by electronic means. Today, EDI is a mandate of large retailers, but it took many decades to get to this point. Here is a brief timeline and overview on the history of EDI. EDI is popular with, and a mandate of many large retailers. To best offer customers a wide variety of products, these retailers turn to a drop ship model. Drop shipping is a retail fulfillment method where a store doesn't keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer. As a result, the merchant never sees or handles the product. EDI enables all order documentation to be sent between the third party drop ship vendor and retailer quickly and efficiently, enabling a seamless order lifecycle.

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EDI for Shopify: Solutions for Growth

Jul 11, 2018 9:30:34 AM / by Becca McCarthy posted in Blog

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Whether selling online, in store, on social media, or in a pop-up shop, Shopify delivers the eCommerce solution you need to run your business. However, as your brand grows and you explore introducing new products to your site things could get tricky. In the age of brand stores and competing with Amazon, many brands seek to open up a ‘brand marketplace’ to offer their customer a one-stop shop and greater variety of goods via drop ship. Vendor compliance, onboarding time, and manual data entry can complicate the attempt to open up a brand marketplace, but fortunately there are solutions available to remedy the technical hitches.

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EDI and API: Complements over Competition

May 22, 2018 10:05:00 AM / by Becca McCarthy posted in Blog

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Democratizing digital commerce relies heavily on flexibility. Brands and retailers are exploring other means of connectivity and data exchange, but this does not mean a complete abandonment of the tried-and-true methods of old. EDI has been around since the 1960s and was heavily adopted in the 1980s, so it is safe to say EDI is here to stay. However, companies searching for an easier approach and immediate validation of files are seeking out EDI alternatives.

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Lean Commerce: A Better Approach to EDI

May 10, 2018 10:43:35 AM / by Becca McCarthy posted in Blog

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EDI is the choice solution for order documentation exchange. Whether you have a handful of partners or you are working with thousands of them, choosing the right provider is crucial in defining the future of your business. Selecting the wrong solution for EDI will hold you back, as seemingly quick integrations can drag on for months, costing you money, time and resources. This is why we are pioneering the concept of Lean Commerce.

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Logicbroker and Ingram Micro to Sponsor Exclusive Networking Event at ShopTalk 2018

Mar 19, 2018 5:30:00 AM / by Becca McCarthy posted in News

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Event to take place March 19th in Las Vegas

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