The Logicbroker Blog

Becca McCarthy

Becca has a passion for brands and analytics. She brings expertise from working with Fortune 1000 brands and helping them sell directly to consumers online. An avid online shopper, Becca is thrilled to be a part of Logicbroker and help clients provide a better shopping experience for their consumers. As the Director of Marketing at Logicbroker, Becca focuses on building out the Logicbroker brand, strategic partnerships, and bringing customer success stories to light while keeping a pulse on industry trends and best practices. Becca holds a BA in Communications and English from the University of Connecticut. Outside of work, Becca enjoys cooking, Jeopardy!, and spending time at home with her husband and their two dogs, Zulu and Luna.
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Recent Posts

The State of Online Retail: 2020 & Beyond

Nov 27, 2019 8:36:57 AM / by Becca McCarthy posted in Blog

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Going into the 2020 Holiday Peak, our team has been working hard to ensure a smooth selling season for our valued customers and portal users. While prepping for the upcoming rush, our product team reviewed our data and trends from top performing sales days (i.e. Prime Day) to come up with the following forecasts for 2019: we are expecting 128% growth for orders and 142% in GMV. Using regular linear regression we expect around 63% increase with the growth rate shown below.

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Elevate Your Brand with a Google Shopping Integration

Nov 20, 2019 9:54:00 AM / by Becca McCarthy posted in Blog, Channel Integrations, Product Features

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Release Notes: 10/28

Nov 6, 2019 5:00:00 PM / by Becca McCarthy posted in Blog, Release Notes, Product Features

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As we head into the Holiday Season, we’ve upgraded our platform to deliver an enhanced user experience and set our users up for success. Here are the latest updates to our platform, released on 10/28. Stay up-to-date with additional notes, updates, and support on Logicbroker's Help Center.

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Beware: Don’t Frankenstein Your Drop Ship Program

Oct 30, 2019 5:35:00 PM / by Becca McCarthy posted in Blog, drop ship

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Connected Commerce 2019 Recap

Sep 26, 2019 3:29:09 PM / by Becca McCarthy posted in Blog

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It’s hard to believe Connected Commerce 2019 has come and gone. Before we get into the full event recap, we wanted to thank all of our wonderful speakers, sponsors, and attendees. We’re so glad that we could learn and celebrate the future of digital commerce with you!

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The Top 5 Reasons You Can't Miss #CCom19

Aug 26, 2019 9:01:23 AM / by Becca McCarthy posted in Blog

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We're 'gearing' up for our 3rd annual industry and user summit, Connected Commerce, and counting down the top reasons you should too! Check out our top five reasons Connected Commerce is a can't-miss event, and why you should join us in Music City - Nashville, TN!

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Connected Commerce 2019: Sponsor Spotlight

Jul 18, 2019 10:32:12 AM / by Becca McCarthy posted in Blog

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Sponsor Spotlight

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Convey-Logicbroker Partnership Optimizes Delivery for Retailers’ Dropship Networks

Jun 27, 2019 10:30:18 AM / by Becca McCarthy posted in News, Product Features

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The partnership automates freight decisions, enhances customer experience and improves process efficiency by 41% for BBQGuys.com

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Logicbroker Announces Drop Ship Automation LINK Cartridge on Salesforce Commerce Cloud Marketplace

Jun 20, 2019 10:40:12 AM / by Becca McCarthy posted in News, Product Features

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With Logicbroker’s Commerce Cloud LINK Cartridge, customers can seamlessly open up an endless aisle

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Why Analytics Matter

May 23, 2019 2:26:24 PM / by Becca McCarthy posted in Product Features

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Out of the box, all Logicbroker customers have access to report visuals. These provide a view of both company and partner performance. By default, there are three dashboard views that can be used as-is or as template to edit and customize.

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