The Logicbroker Blog

Key Features of Magento Enterprise

Mar 31, 2014 12:00:00 AM / by Becca McCarthy

Magento Enterprise comes preloaded with many out of the box features that enable flexibility and success for its users. From content management to magento_newmobile apps, the enterprise edition offers the tools you need to both attract and convert customers and retain them.

Attract & Engage, Convert and Sell More

Magento Enterprise was built with SEO in mind. As a store owner, you have complete control of creating meta- tags, keywords and descriptions and SEO-friendly URL’s. Enterprise also offers a Google site map so that Google is aware of all of your pages and nothing gets lost.

With Enterprise’s customer segmentation capability you can break down your customers by demographics, repeat vs. first time visitors, and view shopping cart and purchase history. From customer segmentation you can target users with promotions specific to their preferences and buying history. Enterprise supports the ability to create custom coupons. Abandoned shopping carts are an issue experienced by every eCommerce store owner. According to, the average rate of shopping cart abandonment is 67.91%. Convert those abandoned shopper with customized coupons that can be sent out any time after the cart is abandoned. Enterprise’s custom coupon feature allows shops to create and send customized coupons to specific customer segments, product categories, dates and times.

Retain Customers & Drive Loyalty

Magento offers several out of the box tools to shift satisfied customers to loyal, return customers. Magento has a rewards point system which makes it easy to manage the programs that drive customer loyalty. The ability to set incentives for site registrations, product reviews, joining your newsletter list, and referrals along with control of point redemption all make up the components of the Magento Reward Points System. Customer loyalty is rewarded with invitation-only site-wide sales which you can easily create and control previews and timing and add a countdown timer.

The ability to have customers create wish lists and gift registries will also work to promote higher sales and loyalty.


With Enterprise, the look, feel, and functions of your site can be customized to best display your brand and engage customers. Enterprise allows users to create multiple stores and operate out of one administrative dashboard. Also, store owners can organize their inventory in any way imaginable because Enterprise can support large and complex product catalogs.

The option to build customized landing pages helps with conversion rates and is an easy task with Enterprise’s user-friendly content management system. Beyond Enterprise’s amazing out of the box features, Magento Connect offers hundreds of apps and extensions to further customize your store.

Grow & Scale

Magento Enterprise allows users to take their companies global and sell to consumers across the world. Enterprise can be configured for multiple languages, currencies and tax rates. Beyond the ability to expand into global markets, Enterprise can easily handle large product catalogs and heavy site traffic, as it was designed for scalability. Customers are awarded a seamless shopping experience, as Enterprise can handle tens of thousands of transactions per hour and fast loading times due to persistent bandwidth and advanced full-page caching.

Mobile Capabilities

Mobile commerce is increasing in popularity each year, and Enterprise makes it simple, safe, and secure for customers to shop your store from mobile devices. You have the ability to build a mobile storefront that is integrated with your online store.  Mobile optimization creates a more desirable shopping option for customers as they can swipe, drag, and drop the products they want into your shopping cart. The Enterprise Edition is capable with any device, regardless of the operating system. Magento’s mobile HTML5 interface supports iPhones, iPads, and Android devices, but the option to created branded native storefronts is yet another feature of the platform.


Magento Enterprise is a worthwhile investment for storeowners who are all-in on eCommerce. With the built in capability to have mobile optimization, content management and various customer loyalty drive tactics, Magento is scalable and ready to take your business to the next level.

Topics: Blog, Magento

Becca McCarthy

Written by Becca McCarthy

Becca has a passion for brands and analytics. She brings expertise from working with Fortune 1000 brands and helping them sell directly to consumers online. An avid online shopper, Becca is thrilled to be a part of Logicbroker and help clients provide a better shopping experience for their consumers. As the Director of Marketing at Logicbroker, Becca focuses on building out the Logicbroker brand, strategic partnerships, and bringing customer success stories to light while keeping a pulse on industry trends and best practices. Becca holds a BA in Communications and English from the University of Connecticut. Outside of work, Becca enjoys cooking, Jeopardy!, and spending time at home with her husband and their two dogs, Zulu and Luna.