The Logicbroker Blog

The NEXT Big Thing

Aug 22, 2013 12:00:00 AM / by Becca McCarthy

Logicbroker partners with UConn for comprehensive market research. 

We are pleased to share that Logicbroker has been featured in an online article for the Fairfield County Business Journal. The Logicbroker team recently completed a collaboration effort with the University of Connecticut. The large-scale market analysis helped deconstruct the $5 billion eCommerce integration/automation market into more usable parts. The project was led by Logicbroker COO Karim Hadchiti.

“Karim Hadchiti gave the students experience with a senior executive, an entrepreneur and a venture capitalist, including opportunities that would not happen in a typical classroom,” said UConn's Brian Brady. "The project was a true win/win, providing actionable data for a growing eCommerce company as well invaluable insight to our students." Click here to read the full article.

Topics: News

Becca McCarthy

Written by Becca McCarthy

Becca has a passion for brands and analytics. She brings expertise from working with Fortune 1000 brands and helping them sell directly to consumers online. An avid online shopper, Becca is thrilled to be a part of Logicbroker and help clients provide a better shopping experience for their consumers. As the Director of Marketing at Logicbroker, Becca focuses on building out the Logicbroker brand, strategic partnerships, and bringing customer success stories to light while keeping a pulse on industry trends and best practices. Becca holds a BA in Communications and English from the University of Connecticut. Outside of work, Becca enjoys cooking, Jeopardy!, and spending time at home with her husband and their two dogs, Zulu and Luna.