The Logicbroker Blog

Logic Technology Will Provide UBID With A New Suite Of Services

Nov 30, 2011 12:00:00 AM / by George Heudorfer

Shelton, CT, November 30, 2011/News Release / - - Logic Technology, a leader in ERP solutions and IT management, announced today that it will provide with a new suite of services allowing UBID to expand its current market reach. After a full review of UBIDs current go-to- market strategy and the IT infrastructure needed to reach its current and future growth goals – Logic Technology has developed a custom eCommerce implementation plan.

“Leveraging our eCommerce integration platform, Logic Broker™, UBID will be able to source the right product at the right price anywhere in the world”, according to Peyman Zamani, CEO of Logic Technology. Over the coming months, UBID’s back-end operations systems will be seamlessly integrated using LogicBroker and middleware applications. Created to work together to increase both operational effectiveness and reduce critical resource waste – the implementation of this new system will allow UBID to grow their product offerings through increased number of sellers. Additionally – this new system will give uBid the integration platform needed to create standards much needed for their auction engine.

“Choosing a partner with expertise in designing back-end operations systems, as well as deployment in an active eCommerce setting – was key in our choice of Logic Technology,” stated Anthony Antony, Vice President of Information Technology. “Our team never sleeps, and we are excited to be working with Logic Technology to increase our performance, and provide even better solutions and products to our customers.”

Currently in testing, Logic Technology plans to deploy the first phase of this system in November and finish the complete solution during the first quarter of 2012.

About Logic Technology, LLC

Since 1998, Logic Technology has been solving problems faced by clients from fortune 500 companies to community based businesses leveraging both proprietary and custom developed software. The company’s services and products are marketed worldwide to companies looking to improve their operations and purchasing through IT software platforms – including LogicBroker, MS Great Plains, and other ERP solutions. Logic Technology’s model is focused on working with companies to enhance their business, optimize processes and provide the necessary post-launch support – thus creating technology solutions that make sense.

About UBID

uBid Holdings, Inc., based in Itasca, IL, is a technology-focused enterprise that along with its wholly owned subsidiaries owns and operates the online marketplace which has been one of the top web retail markets selling excess, closeout and recertified products covering more than 25 categories since its launch in 1997. uBid's longstanding partnerships with thousands of top sellers and manufacturers, representing brands including HP, Sony, Samsung, Toshiba, Asus, Dell, Olympus, Lenovo and many others, gives uBid's 6 million members access to one of the web's largest online marketplaces, while offering the unique options of both fixed price and multi-unit auction-style sales of multiple products. also powers a sister site called, which offers a single new deal every day, consistently representing outstanding values that can be found nowhere else on the web. uBid Business Technologies, Inc., based in El Segundo, CA, provides B2B services to customers in small and medium sized firms in government, healthcare and other industries.

Topics: News

George Heudorfer

Written by George Heudorfer

As Vice President, Digital Commerce, at Logicbroker, George establishes the overall strategy and delivery execution on drop ship programs for strategic clients and alliances. He oversees key members of the digital team and translates business requirements into tactical technical alignment.