The Logicbroker Blog

Are you a Victim of this Common eCommerce Mistake?

Sep 30, 2013 12:00:00 AM / by Rebecca Kaelin

With today’s growing eCommerce market, it is necessary to have a website that is both user-friendly and visually appealing. However, when your front-end is the main focus of work, it is likely your back-end is being neglected. By integrating the back-end systems your business relies on, you can focus on the front-end and eliminate the chance of errors, process more orders in less time, and effortlessly share information between your systems.

When you implement an integration hub to connect your back-end systems, all order information can flow seamlessly. With an integration hub, you can connect your shopping cart, ERP/Accounting system, order management system and any marketplace or EDI trading partner. When these systems are integrated, all information flows seamlessly between the systems. This virtually eliminates the need to manually enter data. When human touches are removed from the order cycle, the chances of costly errors are removed as well.

Another benefit to utilizing an integration hub is that you can process more orders in less time. A direct integration with your EDI trading partners to your order management platform or ERP enables you to receive and process orders at a much faster pace. EDI documents send much quicker than faxes, and are more efficient than emails or phone calls. With a faster order cycle, your business will gain the benefit of scalability and handle a higher order volume.

With an integration hub, the powerful systems your business depends on can communicate seamlessly. EDI messages will be received and translated and deposited automatically into the appropriate system. With these backend efficiencies, your staff can focus on the front-end UI (user interface) and UX (user experience). If your backend is running inefficiently, customers will be turned away because of poor ratings. But, with a powerful backend that runs efficiently and reliably, your main focus can be developing your front end and growing your business.

An en- to-end integration offers you the ability to eliminate the chance of costly errors, process more orders in less time, and effortlessly share information between your systems. As a result, you will free up your resources so your focus can be on developing a user-friendly and visually appealing web store to maintain a competitive edge in today’s growing eCommerce environment.

Topics: Blog

Rebecca Kaelin

Written by Rebecca Kaelin

Rebecca has a passion for brands and analytics. She brings expertise from working with Fortune 1000 brands and helping them sell directly to consumers online. An avid online shopper, Rebecca is thrilled to be a part of Logicbroker and help clients provide a better shopping experience for their consumers. As Director, Marketing, at Logicbroker, Rebecca focuses on building out the Logicbroker brand, strategic partnerships, and bringing customer success stories to light while keeping a pulse on industry trends and best practices. Rebecca holds a BA in Communications and English from the University of Connecticut. Outside of work, Rebecca enjoys cooking, Jeopardy!, and spending time at home with her fiancé and their two dogs, Zulu and Luna.

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